Christian Kashrut?

I really did a double take when I saw this in one of my local supermarkets. The little doilies on the shelves make this look just a kosher -for-Passover section (where supermarkets put out products certified as having no leaven or other things in them that would violate Passover's special food requirements).

At first I thought that maybe it was meat-free section as part of the observance of Lent, but the sandwiches on the upper left claim to be turkey and ham.

I asked my Christian colleagues at the hospital about this and they were just as mystified as I am. If anybody has any idea what this is I would love to hear about it!